Markets

Healthcare

Our heritage and primary area of expertise is the health care industry. This transcends most elements of the industry, including pharmaceuticals, medical devices, payers, and policy-related organizations.

Higher Education

We work with colleges and universities to understand current perceptions of their brands in the marketplace as well as among their key stakeholder groups. KJT Group helps define the most important characteristics of an institution as well as perceptions of competitive institutions in order to develop optimal positioning strategies.

Other Markets

KJT Group also works in the financial services and sports/entertainment industries, and our researchers have experience in consumer packaged goods, marketing communications, technology, public relations, government, media and entertainment, retail, non-profit, musical instruments and more.

Coupling our vast experience in health care with experience in other markets gives us a unique perspective and approach. Seeing the marketing spectrum from various perspectives allows us to provide our clients broader perspective and experiences to help their brands grow. We excel at both qualitative and quantitative research in general market applications, using the same amount of rigor in our approaches. This translates to the most thoughtful design, analytics and insights for your project.