Methodology

Primary Market Research through Surveys and Interviews

Survey research is a fundamental tool to succeed in business today. Having the information to make more informed and strategic decisions gives you an advantage over your competitors. Effective design is thus absolutely critical to successful implementation. As the former Course Director of Survey Research in the University of Rochester’s School of Medicine, KJT Group CEO Dr. Kenneth Tomaszewski instills his passion, knowledge, and means for finding creative solutions throughout the organization.

KJT Group researchers have conducted hundreds of survey research projects with various stakeholders, including: patients, physicians, nurses, payers, healthcare administrators, consumers, high school and college students, faculty, and business decision makers. Many of these projects have been the basis for both publicly released reports as well as peer-review journal articles.

Segmentation Strategies

Finite budgets mean that you must ensure an optimal message is being conveyed to each of your constituents. Whether those constituents are consumers, businesses, or even employees, optimizing the story for each group is usually critical. That is why segmentation positioning strategies are so vital to the success of any organization, from marketing to public awareness campaigns.

At KJT group, we do not have a one-size fits all approach to developing these strategies. Each approach is customized for each client engagement to achieve outputs that are relevant and actionable. With this in mind, however, our point of view is that behavior is driven by preferences in the face of constraints. This belief leads us to generally recommend research that identifies individual attitudes about target(s) of interest, and then parse out how these “unobserved” attitudes may relate to “observable” characteristics. This approach allows us to model the way your constituents may react to various messages and lends itself directly to an optimal positioning.

KJT Group has also recently launched the new product Segment This℠ a web-based application that, for the first time, seamlessly integrates your attitudinal-based segmentation into your proprietary sales database. To learn more about Segment This℠ and how it is used please visit our website at www.segmentthis.com.

Positioning Brands and Services in All Kinds of Markets

Positioning is the image or identity a company, brand, product, or service has in the minds of a target audience. It can also be thought of as a comparison of products or services in the same industry by the target market. KJT Group helps you determine where your product or service is positioned in relation to those of your competitors. We will work with you to assess your current positioning strategies and provide insights to maximize your success through a consultative, primary research approach.

Optimization Modeling

Optimization modeling utilizes mathematical models to optimize (maximize or minimize) an objective within given constraints. This model can analyze relevant variables to find the best choice between various alternatives. This type of modeling provides a different perspective in the decision making process to make a more informed decision.

Outcomes, Cost-Effectiveness and Decision Analytic Research

Health outcomes research plays an important role in the validation of various healthcare interventions. The research conducted can support the necessity of these interventions or shed light on a need for more research and justification. Additionally, when conducting outcomes studies, it is important to strive for academic rigor in all aspects of design, data collection, analysis, and reporting. It is becoming equally important to be innovative and bring "energy" to these studies. KJT Group helps you design and analyze studies that meet your, and your internal clients’ needs. While our specialty is primary research engagements, Qualitative or Exploratory Research can also be leveraged to gain in-depth patient insights and inform design and analysis of important observational studies. Such observational studies have become a critical component of understanding and proving the value of pharmaceutical products or medical technologies in the marketplace. Aside from the direct costs associated with pharmaceutical products, it is increasingly important to determine the impact of treatment on patient-associated outcomes such as quality of life, compliance, patient preference, and long-term safety. This increased emphasis is challenging pharmaceutical and medical device companies and increased the need for this type of research. KJT Group has conducted numerous outcomes studies across various therapeutic areas that have been published in peer-reviewed journals.

Our research expertise includes:
  • Patient-reported outcomes (PROs)
    • Cross-sectional
    • Longitudinal
  • Literature reviews
  • Cost-effectiveness modeling
  • Decision analytic modeling
  • Patient diaries
  • Design, Analysis, and Writing
    • Conference abstracts and posters
    • Manuscripts
  • Meta-analysis
  • Primary Research-based Disease Prevalence
  • Chart audits
  • Retrospective database analysis
  • Post clinical trial surveillance
  • Ethnography

Ethnographic and Qualitative

Ethnography is the study and scientific depiction of specific human cultures. This approach provides a more detailed exploration and description of a group. This method can help to better understand the interdependence of behaviors and interactions within a group or culture. Traditional ethnographic research typically takes months to complete and is extremely expensive.
While leveraging traditional methods as needed, we have pioneered alternative, online ethnographic research with consumers with great success, garnering in-depth data for less money than the traditional in-person methodology.