Market Research


We partner with our clients on market research studies requiring a deep understanding of their business challenges. We leverage Design Thinking to help shape our clients' strategy and marketing decisions.

Through qualitative and quantitative approaches, we provide clients with the evidence they need to make better business decisions. Our researchers have decades of experience conducting a variety of market research studies, including:



Our dedicated research teams support our clients across multiple studies and multi-phase studies, regardless of methodology. Our researchers are highly skilled in qualitative methods, including online bulletin boards, in-depth interviews, in-person focus groups, and telephone interviews. They are also experienced in a variety of quantitative methods, including conjoint, MaxDiff, and forecasting. The KJT Group Analytics team supports our researchers as needed with studies requiring advanced methods.



Looking for examples of our market research work?