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We look forward to your participation in our 2017 webinars!
Six Degrees of Segmentation
Presenters: Michelle Soto, MS, Craig Radley
Date: September 21st at 12:00pm EST
Overview: The primary goal of segmentation is to help you achieve a sustainable competitive advantage through better understanding of customers and markets. There are many approaches to segmentation but which one is right for you? You have the results but now what? During this webinar, we will:
Our goal is to work collaboratively to optimize your return on investment and make your segmentation a success!
Health Facility Purchasing Process Considerations in Response to Shifting Healthcare Delivery Models
Presenters: Stuart O'Connell, Ty Lantz-Subtelny
Date: October 19th at 12:00pm EST
Overview: With increased formation of health systems and networks, the Affordable Care Act, and shrinking budgets, manufacturers are navigating increasingly complex and varied purchase decision processes within healthcare delivery facilities. This webinar will shed light on how products and services are evaluated, and we will share methodological considerations when conducting market research among purchasers, influencers, and users.